The Facebook Boost Button is a Waste of Money

If you're a business owner or social media marketer, you've likely seen the Facebook Boost button. It's a quick and easy way to promote your Facebook post and get more views, likes, and comments. However, before you spend any money on the Boost button, it's important to understand why it's a waste of money.

• Limited Targeting Options

One of the main reasons why the Facebook Boost button is a waste of money is because it offers limited targeting options. When you use the Boost button, Facebook automatically targets people based on their location, age, and interests. This may sound great, but it's important to remember that not all people within a specific location or age range will be interested in your product or service. This can lead to wasted ad spend on people who are unlikely to convert.

• No Control Over Ad Placement

Another reason why the Facebook Boost button is a waste of money is that you have no control over where your ad is placed. Facebook decides where to show your ad, which means it could appear in places that are irrelevant to your target audience or even next to inappropriate content.

• Lack of Customization

When you use the Facebook Boost button, you're limited to a few options for ad format and creativity. This lack of customization means that your ad may not stand out from the sea of other promoted posts in a user's feed. This can result in a lower click-through rate and less engagement, which means less return on your investment.

• No Tracking or Analytics

Finally, when you use the Facebook Boost button, you have no access to detailed tracking or analytics. This means you won't be able to see which audiences or creative variations are performing best, making it difficult to optimize your campaigns for maximum ROI.

Instead of using the Facebook Boost button, we recommend using Facebook Ads Manager, which offers advanced targeting options, custom ad placements, more creative flexibility, and detailed tracking and analytics. While it may take a bit more time to set up and manage your campaigns, the results will be well worth it in terms of better targeting, engagement, and ROI.

Don't fall into these money traps on social media. If you need help managing your social media, running ads, making commercials or any other marketing services we'd love to help you. TBD Marketing is a full-service marketing agency and we have the knowledge to help you maximize your business's potential and thrive.